Investments · Web & app

Investment Area – ING Bank

The problem

ING had no single place where customers could see all of their investment products together, and remunerated account, funds, deposits, broker, and pension plan. Each one lived on its own separate screen, which made it hard for users to get a consolidated picture of their money, and harder still to make clear, informed decisions about how to distribute and diversify their finances. On top of that, the redesign that would fix this had been sitting on the table for three years without ever being prioritized: some early research and a widget prototype existed, but nothing complete enough to guide users toward confident investment decisions.

The solution

Bring every product into one clear, functional investment area — one that makes complex financial data simple, visual, and accessible, and finally gives users a consolidated view of their whole portfolio in a single place. The goal was to balance simplicity with depth, stay fully consistent with ING's design system, and build a foundation that could scale across all the products it needed to hold.

Timeline

Jun – Dec 2024

The team

Cala Largacha – UX/UI Product Designer
ING Product Owner and Product Manager
ING Design System leads
ING business stakeholders
Front-end engineering

Project timeline

Jun 2024
Research and past iterations
Jul–Aug 2024
Design exploration and testing
Sep 2024
Design system implementation
Oct 2024
New component, entry point and launch prep
Nov–Dec 2024
Funds and deposits extension

Investment Area – ING Bank — key screens.

How might we give customers a single, confident view of all their investments?

A project that had been deprioritized for three years was delivered in six months by bringing clarity, structure, and iteration to a complex product surface.

🏢 Business problem

ING had no single place where customers could see all of their investment products together. Products were fragmented across separate screens, making it hard to get a consolidated picture and even harder to make informed decisions about distribution and diversification.

👤 User problem

Customers could not answer the core investment question — am I doing well? — because each product lived in isolation. Without context, numbers carried little meaning and users left without acting.

No consolidated view of all investment productsOne clear investment area for every product

🎯 My role

This was my master's internship as a UX/UI Product Designer — later brought on through EGGS / Sopra Steria — so I was determined to apply everything I'd learned over the past year. I took ownership of a project that had been deprioritized for three straight years, and I made it my mission to get it done as quickly as I could.

Responsible for end-to-end UX and UI: research, prototypes, new product pages, and reusable cross-platform components
Worked closely with the PO, PM, business stakeholders, and Design System leads
Documented everything so developers could implement cleanly
Owned the delivery of the investment area and extended the work into funds and deposits

User research

Making sense of what had already been studied

Alongside the PM, I gathered everything that had been studied up to that point and made sense of it. We then ran six interviews that helped us clarify the real user need, and I documented the findings as we went, so the insight didn't get lost the way it had in previous attempts.

There was already an early journey map in place, which I used as a starting point rather than reinventing. I polished it and rebuilt the information architecture around clearer priorities and deciding what users needed to see first and how the area should be structured to feel intuitive instead of overwhelming.

Design + iterations

Design & iterations

After reviewing all the research and studying the business cases with the PM — including why the project had stalled for so long — I started with open design explorations to understand where we could aim. From there I adapted the direction to ING's design system, which the DS team was actively evolving at the time. I built prototypes and ran a usability test with 12 users, which justified a new component: a graph showing the distribution of a user's products, plus a test of the best entry point into the area. I presented the results to the whole team and handed them to development — and in parallel began designing the funds and deposits areas so they'd sit seamlessly alongside the investment area.

Outcomes and impact

ING now has a single investment area where users can see all their products together and make informed decisions about where to invest and how to diversify their finances — without jumping between separate screens or calling the bank to understand their own portfolio. A project that had been delayed for three years was delivered in six months.

Personal reflection

I learned the value of unlocking projects that had been stuck for years by bringing clarity, structure, and iteration to them. It reinforced how much gets done when you work hand in hand with business and design system leads to balance speed of delivery with long-term scalability. Most of all, I saw that even a focused, reduced MVP can create real user and business impact — and that good design can move something forward that seemed permanently blocked.

Want the full walkthrough?

Happy to walk you through the research, the iterations and the final screens in detail.

Ask me about this project

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